Reputation matters.
We are living in a crowded world.
Lots of people.
Lots of voices.
Different ideas.
It’s easy for folks to side with you - or not side with you.
At least in the beginning.
Think about it – when you don’t know people or organizations well there’s an air of indifference.
They can come or go and you’ll be just fine.
And so when you are trying to attract people to work with you - or your organization - you need a strong reputation.
You have to live up to your word.
Sadly many don’t.
You can stand out just by doing what others should be doing anyway.
Shawn
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